Companies know that curiosity gets the best of us, especially when it comes to food.
That’s why companies come out with usual flavors of food to entice customers with curious taste buds.
KFC is the latest companies to follow this trend with their Pickle Fried Chicken. KFC first revealed their new flavor on June 20 on Twitter. It will be available to customers on June 25.
I've got a new flavor coming, and you're never going to guess what it is, unless you happen to see this GIF, which pretty much gives it away. pic.twitter.com/cQDxmZFRBn
— KFC (@kfc) June 20, 2018
KFC states that the Pickle Fred Chicken takes their Extra Crispy Chicken and coats it in pickle sauce which “features onion and garlic notes, buttermilk and a white and black pepper blend — a combination that is sure to satisfy even the ultimate foodie’s palate.”
They say they were inspired to offer pickle flavored chicken after people kept requesting extra pickles on their Crispy Colonel Sandwiches.
“People are crazy about pickles, and pickle-flavored products are becoming today’s trendiest menu item,” said Andrea Zahumensky, KFC U.S. CMO, in a press release.
“Pickles and fried chicken are a match made in heaven, with tastemakers everywhere pairing these flavors. Our guests have been clamoring for more pickles – especially since we launched the Crispy Colonel Sandwich™ — so we’re giving them what they want by coating our Extra Crispy™ Chicken with a mouthwatering pickle sauce that delivers a craveable punch of pickle in every bite!”
But Pickle Fried Chicken will only be available for a short time.
“KFC’s Pickle Fried Chicken will be available as a Crispy Colonel Sandwich™, Extra Crispy™ Tenders, Chicken Littles® and Extra Crispy™ chicken in participating U.S. restaurants beginning June 25, until it runs out. Each restaurant will only receive enough ingredients to pickle sauce its chicken for a few weeks and once it’s gone, it’s gone for good,” their press release says.
Some people have already gotten a preview of this salty slab of perfection.
“As someone who is a longtime fan of fried chicken and a newcomer to the pickle fandom, I was delightfully surprised by the sauce, which is just the right amount of sour and salty and somehow manages to make me even more inclined to keep eating fried chicken (a thing that fried chicken usually does a good job of just on its own). It’s not at all overpowering, and tastes like concentrated residue from actual pickles, like your chicken took a pickle bath and still stayed crispy,” said Emma Lord of Bustle.
Market Watch quoted Mark Kalinowski of Kalinowski Equity Research as saying the same exact thing.
Apparently, pickled flavored foods are all the rage right now.
Trader Joe’s sells pickle-flavored popcorn and Sonic has a Pickled Juice Slush which is ultra Instagramable.
“That slush, as it’s from Sonic, which is not typically known for a wide range of health-conscious offerings and has a bright green color… is likely created much more to draw in younger consumers who want to try it to post it to social media,” Lizzy Freier, managing editor at Technomic, said. “Also to stir up marketing and mentions across other social channels.”
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Making Instagram-worthy dishes are a trend many companies are following, like Starbucks, are following these days. If people see it, they want to eat it. And we totally want to eat this drool-worthy Pickle Fried Chicken.
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